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Schemes Of Ministry Of TOURISM

Schemes Of Ministry Of TOURISM

Introduction

  • The Ministry of Tourism, a branch of the Government of India, is the apex body for formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India.
  • It facilitates the Indian department of tourism The head of the ministry is Minister of Tourism, a Minister of State (Independent Charge), held by Prahlad Singh Patel Since September 2017.
  • To promote the GDP of the country indirectly and to have friendly relations with them, The Government of India announced officially a Visa on Arrival status/facility for International Visitors to enter/visit India from 43 countries including United States, Australia, Vietnam, Thailand, Vanuatu, Singapore, Israel, Jordan, Kenya, Russian Federation, Brazil, Finland, Germany, Japan, Myanmar on 27 November 2014 and some more countries to follow soon.

Swadesh Darshan

  • Ministry of Tourism (MoT) launched the Swadesh Darshan Scheme (Central Sector Scheme)– for integrated development of theme-based tourist circuits in the country in 2014-15.
  • This scheme is envisioned to synergize with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India, etc. with the idea of positioning the tourism sector as a major engine for job creation, the driving force for economic growth, building synergy with various sectors to enable tourism to realize its potential
  • Objectives
    • To position tourism as a major engine of economic growth and job creation
    • Develop circuits having tourist potential in a planned and prioritized manner
    • Promote cultural and heritage value of the country to generate livelihoods in the identified regions
    • Enhancing the tourist attractiveness in a sustainable manner by developing world-class infrastructure in the circuit /destinations
  • Key features
    • The scheme was completely funded by the central government of India. There are 13 cities that are under consideration of development. These 13 cities are all pilgrimage sites.
    • There are 13 tourist circuits that are proposed and started under the scheme. Under these 13 circuits, there are many cities and sites are added for the visitors to get down there and enjoy their holiday.  (Schemes Of Ministry Of TOURISM)
    • The scheme is a joint venture by the Central Government and the Ministry of Tourism. By launching the scheme both the ministry will be able to develop the heritage cities of the nation and conserve them for the tourists from across the globe

National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme

  • Under the Ministry of Tourism, Government of India launched the PRASAD Scheme in the year 2014-2015. The full form of PRASAD Scheme is Pilgrimage Rejuvenation And Spirituality Augmentation Drive.
  • Objectives
    • Integrated development of pilgrimage destinations in a planned, prioritized and sustainable manner to provide complete religious tourism experience
    • Harness pilgrimage tourism for its direct and multiplier effects on employment generation and economic development
    • Follow community-based development and pro-poor tourism concept in development of the pilgrimage destinations.
    • Leveraging public capital and expertise.
    • Enhancing the tourist attractiveness in a sustainable manner by developing world-class infrastructure in the religious destination.
    • Creating awareness among the local communities about the importance of tourism for them in terms of an increase in sources of income, improved living standards and overall development of the area.
    • Promote local arts, culture, handicrafts, cuisine, etc., to generate livelihood in the identified places.

Adopt A Heritage/Apni Dharohar Apni Pehchan Project

  • This project is envisioned to fulfill the objective of the Government of India to provide an enhanced tourism experience to all travelers.
  • It aims at ensuring quality & inclusive provision of amenities and facilities across heritage, natural, & tourist sites through active participation of private and public sector organizations and individuals. These organizations would be known as “Monument Mitras” for their collaboration initiative.
  • The project plans to entrust development, upgradation and maintenance of amenities and facilities at the heritage, natural & tourist sites to the Monument Mitras, coupled with innovation and technology interventions to increase awareness of these incredible treasures.
  • The project began with 93 ASI monuments and has extended to heritage, natural and tourist sites across India. These sites are classified into various categories based on visibility and footfall.
  • The ‘Monument Mitras’ would take up the sites of varied visibility and footfall as a package, based on their viability, and through CSR.
  • They would get visibility on the monument premises and Ministry of Tourism digital platforms for their initiative.
  • Objectives of the project are to:
    • Developing basic tourism infrastructure in and around heritage sites, monuments and tourist sites.
    • Develop facilities and amenities to improve the tourist experience at heritage sites, monuments and tourist sites.
    • Promote cultural and heritage value of the country and develop avenues to create awareness about the heritage sites/tourist sites in the country
    • Develop and promote sustainable tourism infrastructure and ensure proper Operations and Maintenance therein.
    • Develop employment opportunities and support livelihoods of local communities at the heritage and tourist sites.

Paryatan Parv  | Schemes Of Ministry Of TOURISM

  • The Ministry of Tourism inaugurated the nationwide Paryatan Parv-2019 to mark the 150th birth anniversary of Mahatma Gandhi. It will be held across the country from 2nd to 13th October 2019.
  • The underlying idea behind ‘Paryatan Parv’ is to propagate the message of ‘Dekho Apna Desh’, with the objective to encourage Indians to visit various tourist destinations of the country focusing on the benefits of tourism, and showcasing the cultural diversity of the country. It also aims to spread the message of ‘Tourism for All’.
  • The Tourism minister highlighted that sustained efforts to promote tourism has helped to improve our world tourism ranking, which has jumped from 65th in 2013 to 34th position in 2019.
  • The ranking was published in the Travel & Tourism Competitiveness Report- 2019 released by the World Economic Forum.
  • According to him, the aim to double the number of tourists will be achieved much before the set target of 2022.
  • The three components of Paryatan Parv, are:
    • Tourism for All: Tourism Events at sites across all States in the country are being organised. The activities at these sites will include illumination in and around the Sites, Cultural Programmes of Dance, Music, Theatre, Story Telling, Sensitisation Programmes for Stakeholders around the Sites, Tourism Exhibitions, Showcasing Culture, Cuisine and Handicrafts / Handlooms, Guided Heritage Walks, etc.
    • Dekho Apna Desh: To encourage Indians to visit their own country. In the run up to the parv, several activities have been organised across the Country like Photography contest covering tourism attractions and experiences, promotion on Social Media, Tourism related Quiz, Essay, Debate and Painting Competitions for Students. General public engagement for the event will be promoted through the MyGov platform.
    • Tourism & Governance: Interactive Sessions & Workshops with Stakeholders on varied themes have  been organised across the Country as a part of the Paryatan parv activities.

Incredible India 2.0 Campaign  | Schemes Of Ministry Of TOURISM

  • The new campaign has been launched with the objective of doubling tourism traffic from both foreign and domestic tourists.
  • It marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media.
  • The Campaign is being released in the prime existing markets as well as important potential markets. Niche tourism products like Heritage Tourism, Adventure Tourism, Cruise Tourism, Rural Tourism, Wellness & Medical Tourism, MICE, Golf, etc. are being promoted through the Incredible India 2.0 Campaign.

 

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