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POWER OF SOCIAL MEDIA IN INTERNAL SECURITY

POWER OF SOCIAL MEDIA IN INTERNAL SECURITY

SOCIAL NETWORKING SITES/ SOCIAL MEDIA

Social Networking sites/ Social Media is broadly defined as, web-based services that allow individuals to:

  • construct a public or semi-public profile within a bounded system,
  • articulate a list of other users with whom they share a connection, and
  • view and traverse their list of connections and those made by others within the system. (The nature and nomenclature of these connections may vary from site to site.)

“It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

  • Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence.
  • Social Media is broadly categorized into six different types:
  • Collaborative projects (for example, Wikipedia),
  • blogs and microblogs (for example, Twitter),
  • content communities (for example, YouTube and DailyMotion),
  • social networking sites (for example, Facebook),
  • Virtual game worlds (e.g., World of Warcraft), and
  • Virtual social worlds (e.g. Second Life).                                                                        POWER OF SOCIAL MEDIA IN INTERNAL SECURITY

However, the boundaries between the different types of platforms have been increasingly blurred as most of the platforms evolved as a combination of various activities like, Twitter, which is a micro blogging site, is also a combination of broadcasting service and social network, is better to be classified as a “social broadcasting technology.”

POWER OF SOCIAL MEDIA:

  • All in one Information and Communications technology: Social media as a technology combines every previous tool of communication known to man. The content on it ranges from news, opinions, messages, calls-to-action, individual expressions and entertainment.
  • Social media gives opportunities of expression to people who would otherwise not speak or wouldn’t be heard. For many, mainstream media may still be the source of information consumption but social media is likely to be a platform for expression.                            POWER OF SOCIAL MEDIA IN INTERNAL SECURITY
  • Social media’s characteristics, as outlined above, especially its increasing integration with mainstream media allow it to have a multiplying effect on occasions like the August 2011 agitation and the Delhi gang rape incident in December 2012.
  • In today’s context, while social media relies on mainstream media for scale, mainstream media seeks content and bytes from social media. These two feed off and reinforce each other in a cycle.                                                                      POWER OF SOCIAL MEDIA IN INTERNAL SECURITY

ALSO READ : https://www.brainyias.com/role-of-media-social-networking-sites-in-internal-security-challenges/

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