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Poshan Gyan

Poshan Gyan

Why in news?

  • NITI Aayog, in partnership with the Centre for Social and Behaviour Change, Ashoka University, and Bill and Melinda Gates Foundation on April 13, 2021, launched Poshan Gyan.
  • It is a national digital repository on health and nutrition.

About the Poshan Gyan

  • The Poshan Gyan repository is conceptualized as a resource.
  • It is a wide-ranging online resource for anybody working in the nutrition sector in India.
  • It is a collection of real communication materials created by the government and other development organizations.
  • The materials cover a range of topics, such as antenatal care, complementary feeding, adolescent health, diet diversity, anaemia prevention among others.
  • It will also help in knowledge awareness and behaviour change in the nutrition sector.
  • It allows anyone to submit communication material for inclusion on the website followed by a review by a designated committee. Thus, the repository also has a unique crowdsourcing feature.

Poshan Abhiyaan

  • Poshan Abhiyaan is India’s flagship scheme to improve the nutritional outcomes of adolescents, children, pregnant women and lactating mothers.
  • Poshan Abhiyaan, also known as the National Nutrition Mission (NNM), was launched in 2018 (implemented from 2017) by the Government of India.
  • The term ‘Poshan’ in the name of the programme stands for ‘Prime Minister’s Overarching Scheme for Holistic Nutrition’.
  • The mission is a multi-ministerial initiative and aims at removing malnutrition from the country by 2022.
  • The chief objective of the mission is to reduce the level of under-nutrition and also enhance the nutritional status of children in the country.                                        Poshan Gyan
  • The mission leverages technology and convergence between various modules and departments.
  • The programme has specific targets for reducing stunting, anaemia, under-nutrition and low birth weight.

Poshan Abhiyaan Pillars

The government has named the following as the pillars of the Abhiyaan:

Rashtriya Poshan Maah

  • Under the Poshan Abhiyaan, every year, the month of September is observed as a Poshan Maah. Several activities are undertaken to spread awareness of nutrition in the community.
  • Here, the focus is on Social Behavioural Change and Communication (SBCC).

Why Poshan Gyan is needed in India?

  • The high malnutrition persists despite India being a food-surplus nation, which points towards a clear need for behavioural change.                                              Poshan Gyan
  • It is needed to address the nutritional challenge by targeting those especially vulnerable, such as pregnant women, lactating mothers and children below the age of 6 years.

 

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