Poshan Gyan
Poshan Gyan
Why in news?
- NITI Aayog, in partnership with the Centre for Social and Behaviour Change, Ashoka University, and Bill and Melinda Gates Foundation on April 13, 2021, launched Poshan Gyan.
- It is a national digital repository on health and nutrition.
About the Poshan Gyan
- The Poshan Gyan repository is conceptualized as a resource.
- It is a wide-ranging online resource for anybody working in the nutrition sector in India.
- It is a collection of real communication materials created by the government and other development organizations.
- The materials cover a range of topics, such as antenatal care, complementary feeding, adolescent health, diet diversity, anaemia prevention among others.
- It will also help in knowledge awareness and behaviour change in the nutrition sector.
- It allows anyone to submit communication material for inclusion on the website followed by a review by a designated committee. Thus, the repository also has a unique crowdsourcing feature.
Poshan Abhiyaan
- Poshan Abhiyaan is India’s flagship scheme to improve the nutritional outcomes of adolescents, children, pregnant women and lactating mothers.
- Poshan Abhiyaan, also known as the National Nutrition Mission (NNM), was launched in 2018 (implemented from 2017) by the Government of India.
- The term ‘Poshan’ in the name of the programme stands for ‘Prime Minister’s Overarching Scheme for Holistic Nutrition’.
- The mission is a multi-ministerial initiative and aims at removing malnutrition from the country by 2022.
- The chief objective of the mission is to reduce the level of under-nutrition and also enhance the nutritional status of children in the country. Poshan Gyan
- The mission leverages technology and convergence between various modules and departments.
- The programme has specific targets for reducing stunting, anaemia, under-nutrition and low birth weight.
Poshan Abhiyaan Pillars
The government has named the following as the pillars of the Abhiyaan:
Rashtriya Poshan Maah
- Under the Poshan Abhiyaan, every year, the month of September is observed as a Poshan Maah. Several activities are undertaken to spread awareness of nutrition in the community.
- Here, the focus is on Social Behavioural Change and Communication (SBCC).
Why Poshan Gyan is needed in India?
- The high malnutrition persists despite India being a food-surplus nation, which points towards a clear need for behavioural change. Poshan Gyan
- It is needed to address the nutritional challenge by targeting those especially vulnerable, such as pregnant women, lactating mothers and children below the age of 6 years.
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