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“Jal Shakti Abhiyan: Catch the Rain” Campaign

“Jal Shakti Abhiyan: Catch the Rain” Campaign

Why in news?

  • Indian Prime Minister launched the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021.

About Catch the Rain Campaign

  • Catch the Rain is a Jan Andolan campaign.
  • It aims to take water conservation at the grass-roots level through people’s participation.
  • The campaign intends to accelerate water conservation across the country.
  • It is intended to encourage all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.


  • To encourage all stakeholders to create rainwater harvesting structures(RWHS).
  • As it is suitable for the climatic conditions and subsoil strata.
  • These structures will ensure the proper storage of rainwater.

Tag line | “Jal Shakti Abhiyan: Catch the Rain” Campaign

  • Catch the rain, where it falls, when it falls.
  • Implementation: The campaign will be implemented by the National Water Mission(NWM), Ministry of Jal Shakti.


  • The campaign will take place across the country, in both rural and urban areas. It will be implemented from March 22 to November 30 (the pre-monsoon and monsoon period) in the country.
  • After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll-bound states) to discuss issues related to water and water conservation.
  • Gram Sabhas will also take ‘Jal Shapath’ for water conservation.

Key activities

  • Firstly, removal of encroachments and desilting of tanks. This will increase rainwater storage capacity.
  • Secondly, the campaign includes drives to make water harvesting pits, rooftop RWHS and check dams.
  • Thirdly, removal of obstructions in the channels bringing water from the catchment areas.
  • Fourthly, repairs to traditional Water Harvesting Systems(WHS) like step-wells. Further, using defunct bore-wells and old wells to put the water back to aquifers.
  • Finally, states have been requested to open Rain Centers in each district. These Rain Centres will act as a technical guidance centre in RWHS.


Mussoorie Times

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