ETHICS IN PUBLIC RELATIONSHIP
ETHICS IN PUBLIC RELATIONSHIP
- It is a sad commentary on the times in which we live that the subject of ethics in public life has begun to demand more than usual attention.
- One would have thought that no comment was necessary since there can be no two opinions on the imperative necessity for ethics in public life.
- The debate that has been initiated seems to indicate that the want of ethics has become an everyday norm in public office and is accepted as a natural condition of society, and that it is now necessary to re-discover a lost quality of public life. ETHICS IN PUBLIC RELATIONSHIP
Significance of Ethical Traditions
- A code of ethical principles is particularly related to each public office, but in general there are Common principles applicable to public offices.
- Those principles do not require enumeration, they are well known and undisputed. In large measure, continuing traditions indicate the identity and scope of ethical principles and determine the ethos controlling the exercise of all public power.
- The reference to traditions here is to that which has been classically evolved as most appropriate for the exercise of public power. It is for that reason that it becomes necessary to educate novitiates in the ethical traditions of their office.
- It is important to remember that when State power is channelized through ‘a network of public ‘institutions and public offices, it is Intended to create a functioning system held in organic balance and unity.
- A system which in its holistic Operation gives to the nation the intended opportunities for development and secures to the citizen his dignity and worth and the possibility of personal growth. It is vital that the Constitutional system be kept in equilibrium.
- It loses that organic balance and unity if its channels are clogged in consequence of the misuse or abuse or non-use-of power in one or more of its constituent offices.
- The higher and more significant the office in the hierarchy within the system, the greater the potential for damage to the system.
- When corruption assails the high echelons of a hierarchical system of public power, there is strain and stress throughout the system, producing a distortion which reduces its fitness for the purpose for which it was created. ETHICS IN PUBLIC RELATIONSHIP
- If, the distortion is allowed to prevail for significant period of time, the system begins to corrode and decay. It begins to die, and it dies because of the hidden cancer within.
Significance of Discharging Public Responsibilities
- The vitality of an ethical dimension in the discharge of public responsibilities is essential to a developing nation. In a developing nation, the release of nascent national energy is of great moment.
- It provides the power necessary for building of a nation, for working out and strengthening its public institutions and public offices, and in completing the task of putting the constitutional, social and economic structures in place.
- In so doing, it brings about that state of stability which assures proper and predictable planning for development and growth without losing its essential dynamism.
- It also assures the citizen the enjoyment of the security and other rights which the Constitution has guaranteed to him.
- What is required of those entrusted with public power is total dedication and incorruptibility in the exercise of public power. ETHICS IN PUBLIC RELATIONSHIP
- The manner and purpose of the exercise of public–power affects public confidence in that public office, and that ultimately impinges on public confidence in the constitutional stem.
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